PILEDRIVERS BREWING CO. - Branding Concept

Brand Identity / Art Direction

As a fan of wrestling—especially the larger-than-life energy of the 80s and 90s—and an occasional beer enthusiast, I created Piledrivers Brewing Co. This conceptual brewery pays tribute to the golden era of wrestling, with each beer inspired by an iconic wrestler from that time.

From the bold designs to the tongue-in-cheek naming conventions, I aimed to capture the over-the-top personalities and high-octane spirit of the era. This project was all about having fun while doing justice to the wrestlers who defined a generation, blending nostalgia with a playful approach to branding.