EYE TO EYE - Mobile Optometry Concept

Brand Design, Art Direction

The goal of this project was to develop a unique mobile business concept, leading to the creation of Eye to Eye, a mobile optometry service. Recognizing that eye health often lacks a sense of allure, I aimed to design a brand that feels approachable and playful, breaking away from the sterile and intimidating image often associated with medical care.

The primary audience includes individuals who dislike traditional doctor visits, face financial barriers to eye care, or struggle to access an optometrist due to mobility or location challenges. This concept seeks to make eye care more accessible and inviting for all, blending thoughtful design with a practical solution to real-world needs.