As Jackson Galaxy's audience continues to grow and connect with a new generation of cat owners, the brand needed a visual identity that felt as modern and engaging as the content itself. With an expanding Gen Z following, the goal was to refresh the brand while preserving the personality and authenticity that made Jackson a trusted voice in the pet care space.

Beyond modernization, the existing product line lacked visual consistency across categories, resulting in a fragmented shelf presence and an unclear connection between products. I led the rebrand and packaging redesign, creating a flexible visual system that could scale across multiple product categories and touchpoints. The update included a refined logo, vibrant color palette, and a suite of supporting graphic elements designed to bring funky energy and consistency to the brand, which had been lacking with . The result is a modernized identity that feels approachable, playful, and built to connect with today's pet owners both on the shelf and across digital platforms.

I also developed a range of digital assets, including social media content, web banners, and promotional graphics.

Creative Director - Jeff Snider
Designer - William Warncke
Logo - Giovanni Prizio