BRYAN CAREER AND TECHNICAL EDUCATION COMPLEX (CTEC)

Brand Development, Print, UI/UX

The Bryan Career and Technical Education Complex (CTEC), part of Bryan ISD, offers advanced coursework designed to equip students with the skills and knowledge needed to excel in their education and future careers. The facility provides hands-on learning opportunities in fields such as automotive technology, industrial engineering, robotics, construction technology, and welding.

My objective was to develop a visual identity that captures the multifaceted nature of CTEC’s programs, resonates with prospective students, and reflects the forward-thinking ideals of the institution. The design needed to be dynamic and inspiring—balancing innovation with approachability—to communicate the exciting opportunities CTEC offers without losing its professional edge.